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There were once three businesses: Hans Pty Ltd, Kristian Consulting and Andersen Industries. Each business decided to host a product launch to mark the New Year. This would be a great chance to attract some new business.

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Social media: Beyond the hype

All definitions of social media agree on one thing: the user is central. Traditional forms of communication, such as newspapers and radio, are built on one-way communication. Businesses broadcast messages and people listen. Social media is radically different. Now, users have the power to create content, control who it’s distributed to, and choose who they connect with.

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Everyone sends email. But integrating email into a marketing or engagement strategy needs careful planning to make the most of this channel. Here are some of the most common misconceptions we’ve come across – and some suggestions from us on how to make email work for you.

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FIVE STEPS TO BETTER SEARCH ENGINE PERFORMANCE

Three Search Engine Optimisation consultants around the cauldron spoke, "Double, double toil and trouble; Fire burn, and cauldron bubble.."

Optimising your website for better search engine performance doesn't need to be a black art. Check out our five simple tips to search better engine performance:

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Does your business need a mobile web solution?

The mobile web has captured imaginations, with the skyrocketing popularity of smartphones. Gartner Key Predictions for IT Organisations and Users state that by 2013, more people will use mobile devices to access the web than any other device. Mobile devices let businesses transact with their clients anywhere and anytime. The pressure to capitalise on this new marketing channel is often intense: get in now, or be left behind.

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Is your content management system working for you? 

A good content management system (CMS) will let anyone in your organisation maintain web content without needing niche technical skills. But a CMS can be much more than a simple publishing tool. This article will help you find the best solution for you, whether it’s your current CMS or another system.

Your CMS is the bedrock of your website, so it should support the way you want to handle your content. There is no 'one size fits all' solution: the level of control a CMS offers must be a natural fit for how you do business.

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